Small Biz Matters – a half hour program each week where you can work ON your business rather than IN it.
with Alexi Boyd, broadcaster, advocate and small business owner.
Date: 16 June 2020
So do you remember when you first started a business and everybody was telling you it would be a really good idea to find your niche? And now we find ourselves in this weird world where we suddenly been asked to pivot away from that!
So what exactly does that mean? Do you have to throw your original business idea out with the bathwater and start over? Or is it a matter of lateral thinking and tapping into new skills you never thought you had! It could be an opportunity to find a new passion.
Today we are joined by Stu Lloyd, an expert in pivoting; he’s even written a book on it! He’s going to be sharing with us some excellent ideas on how to tap into your own potential and perhaps shifting your business in a new, more positive direction.
Welcome to the show Stu.
Topics we’ll be covering:
- It’s a crisis and a recession. Should small business owners and entrepreneurs be panicking, or what can they do?
- Pivoting is a buzzword in this crisis, but what does it actually look like in practice?
- Any good examples of small Aussie businesses pivoting successfully?
- Where and how do small business owners start with pivotting?
To find out more go to:
Website - www.hotheads-innovation.com
LinkedIn – Stu LloydStoryteller
About our guest:
Born in Zimbabwe, Australian citizen Stu recently celebrated 30 years at the intersection of creativity and commerce.
As an advertising guy with a psychology background, he was a creative director for agencies such as Ogilvy& Mather, Saatchi & Saatchi, Bates, etc, before co-founding integrated agency, LloydMartin, in Singapore, which he successfully built up into a $20 million dollar company and sold it to US-listed group DraftFCB.
Apart from a psychology and mass communications degree from Macquarie University, Stu has certifications in Neuro-science and Neuro-marketing from Copenhagen Business School.
He has published 13 books that have sold over 100,000 copies, on topics such as questioning skills, entrepreneurial mindset, and disruptive challenging (plus travel, military history, etc).
Little known fact: he was once contracted to Warner Music as a songwriter. (Taylor Swift had little need to be nervous!)
Stu was a founding lecturer at the Singapore Institute of Advertising, has addressed a UN WTO forum on innovation and trends, and MC’d a TEDx event on Creativity & Collaboration.
As Chief Hothead @Hotheads Innovation, Stu helps Fortune 500 companies like Citibank, Adidas, Pfizer, DaimlerBenz, Cargill, GE, Intel, etc to turbocharge their creative thinking skills and innovation capability.